Become the Confident Media Advocate Your Mission Needs
I'm a public relations (PR) and media advocacy specialist preparing women leaders to step into the media spotlight to drive public support for the solutions our communities need—in whatever area they're focused on.
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THE POWER OF THE MEDIA
The issues that get solved aren’t always the most "deserving"—they’re the ones that get talked about so often they can no longer be ignored.
But when women make up just one quarter (26%) of the people seen, heard or spoken about in the news (GMMP, 2025), it means the work we lead and the solutions we need are missing from public conversations that help to drive change.
YOUR STARTING-OFF POINT
What Do You Need?
I want to learn how to attract media attention myself
You want to influence media headlines and use a proven framework to help you do it. You may be right for Get Media-Ready for Good—a foundational online course guiding you through the exact steps to attract media attention to your work.
I want one-on-one support to get more media coverage
If you have completed Get Media-Ready for Good or already know how to attract media attention, you can apply to work with me one-on-one. I'll help you strengthen your media pitches, overcome roadblocks, and secure action-driven coverage with confidence.
My organisation needs custom advice and training
If your organisation needs specialist advice or training to establish or strengthen your media advocacy efforts, get in touch. I work with teams of all shapes and sizes, with or without an existing communications department—meeting you where you are.
NICE TO MEET YOU
I'm Eddie Staltari
I've generated thousands of pieces of action-driven news coverage over 15+ years leading social change PR and media advocacy projects for award-winning agencies, non-profit organisations, institutions, and governments.
Now, I help women overcome barriers that get in the way of building media presence and attract media attention with confidence and strategy.
I’ll show you exactly how to navigate the changing media landscape and become a go-to media source—while tapping into networks and resources already at your disposal.
ABOUT EDDIE
"Eddie knows how to get media coverage, thinks outside the box, and genuinely cares. It feels like a teammate working with you, not an external body."
Shorna Moore, Head of Policy, Advocacy and Government Relations at MCM
BUILT-FOR-YOU ONLINE TRAINING
Learn How to Attract Media Attention
Establish the public relations and media advocacy foundations—the strategies, approaches and processes—that I have developed and use to land thousands of pieces of media coverage for mission-driven clients.
Get Media-Ready for Good
BEGINNERS' ONLINE COURSE
Learn the steps to navigate the media, pitch your work and solutions to TV, radio, podcasts, print, online and social news, forge your own media network, and influence news headlines.
Access the course library of real examples, follow 9 hours of video tutorials, and complete guided activities to uncover your media stories and become your own media spokesperson and advocate.
Get made-for-you templates to grow your media contacts list, develop media releases, and start sending your first pitches.
PERSONALISED 1:1 COACHING AND ACCOUNTABILITY
A Media Expert in Your Corner
If you have completed Get Media-Ready for Good (or already have media advocacy experience) you can apply to work with me one-on-one.
I'll help you fine-tune your media advocacy strategy, secure media interviews to spotlight your issue and solutions, and maximise media coverage to support your mission.
We'll troubleshoot roadblocks, find media contacts, strengthen your pitching and messaging, and make sure you're working smarter, not harder to land coverage.
LEARN MORE
"Eddie has an exceptional ability to articulate her processes, making her a terrific teacher and mentor. I would not hesitate to recommend her to organisations whose ideas deserve media coverage, and to women leaders who value constructive, goal-driven support delivered with genuine emotional intelligence."
Lisa Zilberpriver, Former Media and Communications Manager at Our Watch
Are You Ready to Step into the Media Spotlight?
Complete the self-assessment to determine the phase you're in now and whether you're ready to build your media advocacy skills and confidence.
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